A magic link is a type of login that does not require a password. Instead of login credentials, the user is provided a URL with an embedded token through email or SMS. When a user clicks the link, they are sent to the application as if they used a “magic” password, but without an actual password!
HOW DOES IT WORK?
The user enters their email at your sign-in screen.
If it’s a registered email, the user will receive an email or SMS with a magic link.
The user opens the email (or SMS) and clicks the magic link to complete the sign-in process.
Magic links work in the same manner as password resets, except the user doesn’t have to remember or enter a password to gain access to their account. Magic links simplify the login procedure and give a welcoming user experience while requiring no additional hardware.