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Company Videos

Biggest Hurdles with Co-founder and CCO Andrew Strickland

Code and TrustUpdated October 8, 2026

Preparing for the hurdles in a software project

This archived company video features Code and Trust co-founder Andrew Strickland, introduced as CCO when it was recorded. Use it as a starting point for thinking about the obstacles between a product idea and a useful first release.

The following is an editorial companion to the archived video, not a transcript.

Before the project starts

Write down the business problem in one sentence, then identify who experiences it and how they handle it today. A request for an app can hide several different problems: slow approvals, duplicate data entry, missing information, or a service customers cannot access easily. Pick the problem that matters most before deciding what to build.

  • Name a decision-maker who can resolve scope questions and collect feedback from the people who will use the software.
  • List dependencies such as access to existing systems, data quality, third-party integrations, and approvals.
  • Separate the first useful release from features that can wait. Record assumptions that need testing before development.

Bring a real example of the current workflow to a project conversation. It gives everyone something concrete to examine and helps turn broad concerns into questions that can be answered.

Contact Code and Trust to discuss your project.

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